Who is Malu? Meet Maria Luiza, the cleaner behind her.
Here they are, side by side: on the left, Maria Luiza, a real house cleaner with more than 20 years in the work. On the right, Malu — her digital side, the friendly helper inside the app. They are the same person: one in real life, one ready to guide you on your phone. So when the app helps you, it carries the wisdom of someone who truly lived this work.
Malu, the friendly helper inside the app, is the digital side of Maria Luiza — a real person, a real cleaner.
From Minas Gerais to San Diego
Maria Luiza is Brazilian, born in Minas Gerais. Today she lives in San Diego, California. Her path took her across the world with a cleaning cloth in hand and her head held high.
More than 20 years in the work
She has cleaned homes for over 20 years: more than 10 years in Geneva, Switzerland, then Portugal, and now the United States. Along the way she learned to speak Portuguese, French, Spanish, English, and Italian.
Always full of clients
She never lacked work. Her clients came and stayed because of her skill, her honesty, her speed, her care, and a rare warrior spirit. She did not just clean — she transformed the space, looked after the home, and earned real trust with every client.
Malu helps you like someone who has cleaned for 20 years
Inside the app, Malu walks you through your work step by step — a calm tip here, a gentle reminder there. It feels like having an experienced cleaner beside you, because that is exactly what she is. Malu is Maria Luiza, digitized: every piece of advice comes from more than 20 years of real house cleaning. You ask, she answers like a friend who already knows the trade.
A real person, with a real story
Before she was a helper on your screen, Maria Luiza was — and still is — a house cleaner with a cloth in hand and her head held high. Brazilian, born in Minas Gerais, she now lives in San Diego, California. Everything Malu knows, she learned the hard way: in real homes, on real days. That is why her warmth feels true — because it is.
She grew, step by step
She started as a house cleaner, became a team leader, and built her own cleaning company. In the United States she cleaned again and became a specialist in Airbnb turnovers. Today she is an independent professional, on her own terms.
She speaks five languages
Her work took her across the world, and each new home taught her new words. She did not learn these languages in a classroom — she learned them on the job, talking with families who trusted her with their homes. That is why Malu can speak with you in your own language, like a friend who truly understands you.
- Portuguese
- Spanish
- English
- French
- Italian
The same care now lives in the app
These are the things that made clients stay with Maria Luiza for years. Malu was built to carry the same spirit to you.
Honesty
She always told the truth about the work and the price. Malu helps you do the same, with a fair quote in seconds.
Care
She did not just clean — she looked after the home. Malu keeps every note safe, so nothing is forgotten.
A warrior spirit
She built a life with a cloth in hand and her head held high. Malu cheers you on, day after day.
You will never feel alone in your week
Maria Luiza knows the hard days, the early mornings, and the worry of getting it all right. That is the whole reason Malu exists: so that someone who has truly been there is always with you, ready to help, one calm step at a time.
Why this app exists
House cleaning is essential, skilled work. It takes technique, sensitivity, reading the space, rhythm, and good judgment. It deserves respect, structure, and recognition. CleanerFlow Agenda exists to value this work and the people who do it.
“Whoever does this well deserves respect, structure, and a future.”
So when Malu helps you inside the app, she truly gets your day — because she is a cleaner too, with 20 years in the work. You are not alone in your week. You have someone who has been there.